What does SEO writing mean? Isn’t all web content the same? Sure, for the untrained eye. For search engines though, not so much.
Look at it this way: you set up a new website, you make it look like eye-candy for the public and then start writing. Regardless of your chosen niche, the main goal is to get as many people as possible to read your content. In other words, you’re looking for website traffic.
How does SEO writing help your website
SEO writing is, basically, your best chance at attracting organic traffic (visitors who find you on search engines).
Millions of people use search engines every minute of every day. Google, Bing, Yahoo and others are still the no. 1 source people go to when they need to look for something specific. SEO writing is content written in such a way that it targets your specific group of visitors. If it’s well written, it will attract search engine traffic.
How does SEO writing work
Ever since the 90’s, when this whole SEO fever started, there have been countless of articles written about this very topic. Search engine optimization tips were pouring left and right on the internet.
A lot has changed though, over the years. And it’s a good thing too! Now, website content writing has to be done with care.
Writing ‘just for the sake of it’ just isn’t enough anymore. Trying to trick the search engines doesn’t work.
Effective search engine optimization tips
1. KEYWORD RESEARCH
Keyword research is essential.
Keywords are the main actors in your SEO writing. You need to target your readers somehow, right? You achieve this goal by doing some research before you sit down and write.
How does one go about finding the right keywords? There are countless tools online you can use to search for targeted phrases to use within your content.
The important thing, before deciding on the keyword research tool you’re gonna use, is finding the right set of main keywords that you’re going to focus from now on, and expand your research from there.
Do you have a website about health and fitness? Start brainstorming for keyword phrases related to health and fitness. Do you like to share your own cake recipes on your website? Then think about what would people type if they’re looking for cake recipes.
2. STRUCTURE YOUR CONTENT
Now that you have a list of keywords, time to write that SEO content!
Website content writing should be an easy task, if you’re passionate about your niche. However, just typing phrase after phrase in your notepad is not enough.
First, you’re going to need a title. A suggestive one, of course. Otherwise, how will your readers know what you’re talking about?
Second, you need to have your content structured in paragraphs, preferably with subheadings. This will make your content easy to read. Your visitors will appreciate you making it easy for them to read your articles. Long, unorganized chunks of text will quickly bore your readers, and they’ll most likely leave in search for another website.
Last but definitely not least, strategically place your keywords. Place them in your title and headlines, use them in your first paragraph, occasionally mention them throughout your article.
3. WRITE FOR YOUR READERS
We’re not talking about writing in a haphazard manner, that’s a given. You should write your content in such a way that your audience will know exactly what it’s about and they’ll be able to easily read it in a few minutes.
Since the main idea here is to do website content writing for your readers, let’s go back one step, to where the word ‘occasionally’ was underlined 2 paragraphs up.
SEO content should sound natural! Using your keyword phrases too many times will not help you one bit. In fact, it will do just the opposite: search engines will ‘read‘ your content, they’ll ‘know‘ it’s stuffed with keywords, they’ll ‘smell‘ something fishy about it and they’ll ‘punish‘ you for it.
Your audience doesn’t care that you spent hours to find the right keywords, they don’t care you drank a gallon of coffee to stay sharp and write the perfect article. Readers are there for the information only. Write for your readers, even if nobody gives a damn about your efforts. Except for the search engines!
SEO writing plays a great part in getting traffic to you website. There are many other ways to get your page noticed, of course, but if your content isn’t good enough for your readers, not only they won’t be able to find you online, but they won’t share your stuff either.